Consumer Purchase and Attitude Research

The consumption culture of Mongolians is changing very rapidly, and this research presents the purchasing behavior, attitudes, and factors influencing purchases of consumers in Ulaanbaatar city.

Report content:

• Consumer profile (Age, gender, income level, district).
• Main factors influencing product choice (Price, quality, brand, packaging).
• Purchase channels (chain stores such as E-Mart, Nomin, Sansar, CU, GS25, and other shopping centers)
• Digital transition: Frequency and usage of online shopping and delivery services.